Convex Bermuda End-to-End


The Road to 6 Million Social Media Campaign
  • Client – Bermuda End-to-End
  • Creative Studio – Red Bicycle
  • Creative Direction – Red Bicycle
  • Photography – Chris Burville
  • Film – Red Bicycle
  • Charities – Bermuda National Trust, the Inter-Agency Committee for Children, Families and the Community; and Transitional Community Services

Convex End to End Unites Community, Raises $380,000 for Bermuda Charities

The Convex End to End event in Bermuda sparked a remarkable wave of unity and compassion, resulting in an incredible achievement of raising $380,000 for local charities. Thousands rallied together from end-to-end, displaying unwavering support for the community. The event not only surpassed expectations but also touched the lives of numerous organizations, leaving a lasting impact on Bermuda. The Convex End to End continues to exemplify the transformative power of collective action, demonstrating that when a community comes together, they can create a brighter future for all.

Inspiring Awareness and Healing

In an inspiring act of resilience and compassion, Keri Ebright Jacobs, a survivor of sexual assault, embarks on a poignant endeavor to walk the length of Bermuda in memory of seven women, including Connie Furtado, who tragically lost their lives after being raped and murdered. Motivated by her own harrowing experience of assault at the age of 17, Jacobs has dedicated herself to raising awareness and offering support to other survivors. As she participates in the 35th annual Convex End to End event, Jacobs wears a shirt adorned with the names of over 30 victims of sexual assault, including Connie, reminding the community that their stories matter and that they are not forgotten. Her journey serves as a powerful testament to the strength and resilience of survivors, offering hope, healing, and encouragement to those who have endured similar trauma.

Triumph Over Adversity

In an awe-inspiring display of resilience and determination, David Goonewardene, a Warwick Academy student, defies the obstacles that life has thrown at him by completing the Convex End-to-End Walk. Just a year ago, David was in a coma following a devastating car accident that left him with severe brain injuries. There were doubts about his survival, let alone his ability to walk again. However, accompanied by a supportive team of classmates, staff, and well-wishers, David embarked on this challenging journey, surpassing all expectations. Crossing the finish line at Dockyard after less than six hours of walking, David’s triumphant accomplishment marks a significant milestone in his recovery and serves as an inspiration to us all. His unwavering determination and courage in the face of adversity embody the indomitable human spirit.

AXA Bermuda End-to-End 2022 Event Day

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