AXA Bermuda End-to-End


The Road to 6 Million Social Media Campaign
  • Client – Bermuda End-to-End
  • Creative Studio – Red Bicycle
  • Creative Direction – Red Bicycle
  • Photography – Red Bicycle, Queendom Heights, and Studio57
  • Film – Red Bicycle
  • Charities – Age Concern Bermuda

The Grateful Journey to $6 Million

In 2021, the Bermuda End-to-End event tested resilience and enthusiasm amidst the COVID-19 pandemic. Participants overcame challenges, adhered to safety protocols, and showcased their commitment. Their ability to adapt and persevere was genuinely inspiring. With gratitude as their driving force, The Bermuda End-to-End raised an impressive $6 million for local causes, celebrating resilience and unity in the face of adversity.

The Impact of Gratitude

Flora Duffy: Bermuda’s Olympic Champion Shines as National Pride and Inspiration

Flora Duffy, Bermuda’s Olympic Champion, has become a beacon of national pride and inspiration. Her gold-winning performance has not only captivated the hearts of her fellow Bermudians but has also elevated the spirit of the entire nation. Additionally, her role as a brand ambassador for the 2021 Bermuda End to End has been immensely appreciated, as her presence and support have contributed to the event’s success and highlighted the resilience and determination of Bermuda. Flora Duffy’s accomplishments have left an indelible mark on the country, inspiring generations to strive for greatness and embody the spirit of excellence.

AXA Bermuda End-to-End 2021 Event Day

The Results

“This is a great achievement for the AXA End-to-End and we are grateful to all of the participants, volunteers, sponsors and supporters who have made this possible.”

2021 AXA Bermuda End-to-End at a Glance

The Bermuda End to End event has surpassed a significant milestone, reaching the impressive $6 million mark, benefiting both students and the elderly in the process. This remarkable achievement has had a profound impact on the community, providing invaluable support to those in need. With funds raised through this incredible initiative, deserving students have gained access to educational opportunities and resources that will shape their futures. Simultaneously, the elderly population has received much-needed assistance, enhancing their quality of life and ensuring they are cared for with dignity and respect.

The generosity and dedication displayed by the participants, sponsors, and volunteers involved in the End to End event have truly made a transformative difference in the lives of Bermudians. It serves as a powerful reminder of the collective strength and compassion that exists within the community, working together to create lasting positive change.


Million Raised




Charity grants distributed
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