Crafting Results Driven Fitness Plans

Gunnaz Fitness offers both group and private training crafted to help you reach your fitness goals.

Jeron Gunness is a certified ISSA (International Sports Sciences Association) Personal Trainer and Exercise Therapist. He is also a Level 3 Muay Thai Instructor who works out of Alchemy Fitness and B.E.A.S.T. Gym. His fight record is 7 wins, and 4 losses, and he has earned the title of Muay Thai Champion.

Project
  • Gunnaz Fitness Website & Brand Identity
Team
  • Client – Gunnaz Fitness
  • Digital Agency – Red Bicycle
  • Creative Direction – Emma Edwards, Red Bicycle
  • Motion Design – Antwan Edwards, Red Bicycle
  • Photography – Maetog
  • Fitness Models – Liza Kolesnik, Jay Astwood
Client
  • Gunnaz Fitness
Year
  • 2018

The Challenge

Jeron Gunness needed to build a professional online image for the Gunnaz Fitness brand. We were tasked with creating visual content that would help position Gunnaz Fitness as a thought leader in their industry.

Our Inspiration

In order to create a visual style that represented the values of Gunnaz Fitness, we pulled inspiration from their slogan – evolution & transformation, while utilizing anime art styles. We pitched a photoshoot that would feature clients of Gunnaz Fitness, who have different goals and backgrounds. We used these photos throughout the website and social media to create vibrant visuals. Blue is used prominently throughout the branding because it has positive effects on the mind and body. As the color of the spirit, it invokes rest and can cause the body to produce chemicals that are calming and exude feelings of tranquility. Anime art styles are known to use hard lines, exaggerated expressions, and poses. This helped mold our mascot.

Typography

Masque, was chosen for its bold and dynamic movement. 

Masque 

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A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

Lato

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A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
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Lato Bold

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A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z

Color Palette 

Masque, was chosen for its bold and dynamic movement. 

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What We Delivered

We delivered a Website Design, Logo Design, and Logo Animation.